This show was pulled together back in 2021 by a collective group of manufacturer rep firms that work in the residential custom installation technology space. Although they are competitor rep firms supporting the Texas, Oklahoma, Louisiana, and Arkansas (T.O.L.A.) markets, they put aside the related competitive aspects to pave the way for this show. It's mutually agreeable that providing a collective regional event for manufacturers to showcase the newest products, share the latest trends, and provide a venue for more education greatly benefits the custom installers and technology specialists within the trade.

The broad range of brands that participate in this event covers every category imaginable for technology in the home. This includes video, audio, networking, control automation, window treatment and anything lighting-related. There might even be various software platforms and tool brands exhibiting to show solutions that can help an integrator's business operationally or improve a technician's installation experience. Simply put, at the TOLA Expo, there is no shortage of experiencing and learning about something new, innovative and possibly even game-changing.