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Facebook to Support News media Hurt by Covid -19 Crisis
31 Mar, 2020 / 02:07 pm / OMNES

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Facebook has come out with a support package to help the virus crisis driven media industry. The social media giant has  pledged $100 million in financing and advertising spending to support news organizations, including local publishers in the United States, reeling from pressure due to the coronavirus pandemic.

News publishers, especially print media, have taken the brunt as many advertisers pulled their marketing budgets to rein in costs because of virus-related uncertainty.

Vatican’s 160-year-old newspaper L’Osservatore Romano, which suspended printing last week, was the latest in line of a number of print publishers struggling to operate in safe conditions after the outbreak.

The company says the funding will consist of $25 million in grant funding for local coverage, plus $75 million in marketing for news organizations around the world.

“If people needed more proof that local journalism is a vital public service, they’re getting it now,” said Campbell Brown, Facebook’s vice president of global news partnerships, in a blog post. “And while almost all businesses are facing adverse financial effects from this crisis, we recognize we’re in a more privileged position than most, and we want to help.”

The social network said the first round of its grants went to 50 local newsrooms in the United States and Canada. Corporate America has pitched in several ways to assist from the fallout of the fast spreading virus, even as many of the companies have been forced to dramatically scale back operations.

On Friday, Google-parent Alphabet Inc said it would donate more than $800 million in funds and ad credits to businesses, government and health organizations.

Earlier this month, the company announced an initial $1 million in grants to help fund coverage of the pandemic, which it says today supported 50 newsrooms in the U.S. and Canada. Examples include South Carolina’s Post and Courier (which will use the money to cover the travel costs and remote work necessary to expand its coverage into rural areas), the Southeastern Missourian (funding remote work and contingency plans for delivering news to elderly readers) and El Paso Matters (hiring freelance reporters and translators).

This funding comes on top of the $300 million that Facebook committed to local news last year, as well as the $100 million in grants for small businesses impacted by COVID-19 that it announced earlier this month.

Facebook earlier said it was lowering video streaming quality on its platform and on Instagram in Latin America, replicating measures adopted in Europe, to ease network congestion in a region that is starting to feel the grip of the coronavirus.