• Researching clients, their competitors and the target audience.
• Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues.
• Working with the creative team/designers to devise creative strategies.
• Liaising with clients and colleagues, and meeting project teams to consider advertising requirements.
• Interpreting account briefs.
• Updating and amending campaigns according to feedback.
• Writing copy to engage the reader.
• Adhering to the tone-of-voice requested by the client.
• Generating creative ideas to build innovative campaigns.
• Monitoring campaign effectiveness.
• Writing reports.

• Creativity and an ability to produce innovative and original ideas.
• Significant experience in writing strong, succinct copy that is grammatically correct.
• Accuracy both in terms of grammar and information, as adverts must not be misleading.
• A flexible approach and willingness to adapt ideas to the needs of clients.
• Ability to work to strict deadlines without compromising on work quality.
• An eye for detail.
• Strong research skills.
• Should have the skills to write on a number of topics.
• Excellent self-motivation.
• IT proficiency.
• Proofreading.
• Ability to work within allocated budgets & Commercial awareness.
• Good teamworking, administrative and organizational skills.